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Using keywords with your professional blogging

Using keywords with your professional blog is an art and a science, but with practice you can assure those searching for a topic in your niche find you.

Most important is to be sure that keywords identified by consulting the Google AdWords Keyword Tool or similar resource are used not only in your title and tags but also as near the top of your article as possible.

analytics_keywords, originally uploaded by CLF.

Here are some basic tips when using search keywords and key phrases for professional blogging sites:

• Keep keywords near the top of your HTML document. Remember, if you plan to use a large photo or frame grab to improve the look of your site, that's great. However, don't forget that an image file takes up lines of valuable space near the top of your blog page so consider placing a line or two containing your one or two main key phrases so search engines will be sure not to miss them
• Use variations on your keywords where possible including in tags on your links, photos etc. to clearly indicate the topic of your site without overstuffing your Website with one or two keywords, something likely to get your blog penalized by the search engines. (for example, if your keyword is "Web marketing", your may want to use keywords like "marketing" or World Wide Web' in tags to add variety.
• Use links from your keywords since these links will hopefully be sending trackbacks potentially leading visitors from other blogs back to you. Obviously, if you link to other blogs on topics relevant to your post it only makes sense that these links come from keywords leading visiting from those blogs back to more relevant content on yours.

Google.com SEO tools aid professional blogging sites

In this article, we'll see how Google.com SEO tools aid professional blogging sites.

For an example, take a look at this blog post and see how keywords dealing with Google, Search Engine Optimization and our business and services here at PostRanger.com were used in the title and first line.

Google.com has a variety of SEO tools to help those creating  professional blogging sites to choose the best search keywords, but perhaps the best is the main search feature on the main Google search page.

In this case, simply typing in the phrase "professional blogging" describing one of the main services here at PostRanger a variety of other keyword phrase options also appeared including the addition of "sites" to the phrase.

At the time we checked, Google was reporting 29,400,000 results for this phrase online. For more on the fine line between using these keywords to inform searchers and spaming, watch this video with Google software engineer Matt Cutts: 

Promote your business with search keywords

Keys.
Originally uploaded by Bohman

Promote your business with professional blogging by using search keywords in your post and article.

In this article, for example, we've used search keywords to promote your business and even bolded them in our professional blogging for emphasis. (Well, you get the picture!)

For more on how to choose the right keywords for your post, see this recent article on a helpful Google tool.

Though resources like WebSiteText.com recommend including keywords in title, article and meta tags, Mark McLaren of McBuzz Communications recommends  no more than two uses of a key phrase in your article to avoid appearing to "stuff" your site. (Who wants to read an article full of keywords anyway!) Here's more from Mark:

Professional blogging with keywords

Search-Engine-Marketing
Originally uploaded by Danard Vincente

Using search keywords in your blog or Web site helps those seeking your product, service or organization find you.

To figure out which keywords will be most effective in attracting visitors interested in your site, consider a tool like Google Keyword Tool or SEO Chat's SEO Tools.

Simply enter a word or phrase you think best describes your blog or Web site's topic and Google will provide you with a list of related topics ranked by search popularity.

For example, here at PostRanger.com we offer professional blogging services for clients, so phrases  like professional blogging, professional blogs, professional blog and blogs for professionals are recommended.

Sites like WebSiteText.com suggest using these phrases in the title, description (or body) and tags of your page.

To learn more about which search keywords are bringing in the most valuable visitors to your Web site, yet another tool, Google Analytics, may be of help. For more watch this video from GoogleBusiness: