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10 Attraction Marketing Tips When Blogging

Wikipedia defines attraction marketing as "marketing techniques specifically designed to teach the customer what you are doing and how a service or product will benefit them well before they purchase it."

But when blogging for your business, how can you make your product, service or brand attractive to potential customers? And how can you create content that will generate referrals for your business and that will bring qualified leads to your site?

Here are 10 tips you can use to incorporate attraction marketing into your business blogging efforts:

1. Offer something free.This could be something as simple as the free and informative copy in your blog articles or other free content like informative or entertaining videos, free apps, e-books or other downloads. Your blog allows you to update constantly so you'll want to keep the free offers coming encouraging readers to always return for more.

Blogging important for small businesses

Blogging remains important for small businesses and professional blogging can be one way for overworked small business people to take advantage of this opportunity.

Bloggeur
Originally uploaded by Mike Licht, NotionsCapital.com

Thanks to Wayne Liew of WayneLiew.com, a fellow member of bizSugar.com, for pointing out this great post on blogging for small business at Chris Brogan's blog. Chris writes:

I can’t think of any simpler website technology to start and master, and there are cheap and free platforms readily available. Why a blog? Because they’re easy to create, because they’re easy to update, because they encourage repeat visits, and because you can use them in many flexible ways.

Of course, there are any number of reasons you may want to outsource blogging especially if writing is not a key component of your business:

• Blogging takes time to master. While it's true what the gurus say about blogging platforms being easy to learn and use, it's a fact that striking the proper tone to communicate with clients and would be clients is a skill all by itself and learning the details of using keywords, anchor and text and links to build traffic, fans and search engine ranking requires time and practice.
• Blogs take time to maintain. Even after you've mastered the ins and outs of Search Engine Optimization and can blog with the best of them, a good blog takes time to maintain. If you're a busy attorney or the guy or gal who makes the best bagels in Brooklyn, you may not have time to maintain a stellar blog as well.
• Blogging distracts from your main business. While your surfing the Web for the best links and photos or trying to get that post to look just right, who will be looking after your business? You can't be two places at once and certainly being the best blogger in your niche will replace being the best and whatever your core business happens to be.

Outsourcing a non-core part of your business like blogging makes perfect sense and can be much less expensive than you mighht at first believe. Let us or another skilled professional blogging service show you how.

How to decrease costs with professional blogging

Learning how to decrease costs with professional blogging could be an important step in your online marketing plan.

save money
Originally uploaded by Josh Parrish

How can using blogging to market your business help reduce your costs? Here are couple of ways:

• Free blogging tools are available on the Internet from platforms like Blogger and Wordpress giving any business person the opportunity to copmmunity 
• Low costs for even professional blogging services are often much lower than traditional media. Just contact us at PostRanger.com to find out how cost effective it can be to hire a professional.
• High ROI (return on investment) comes from the fact that in addition to professional blogging's low cost compared to traditional media it has a greater ability to target your audience.

To review, blog tools are free, professional blogging is comparatively inexpensive and blogs use keywords and phrases to target visitors interested in your niche.

By contrast, a newspaper or television station charge high rates for their advertising though they know the majority of their audience won't care about your product. Consider professional blogging for your next marketing campaign.

How to increase your sales with professional blogging

Let's talk about how to increase your sales with professional blogging.

Sale
Originally uploaded by smoMashup_

Professional blogging can promote your service or product by:

• increasing the number of prospective customers or clients looking at your Website daily
• making it easier for your committed clients and customers to tell others about your business by sharing links and feeds to your blog
• adding value to your business by providing helpful and entertaining content to potential customers
• building authority by increasing your search engine ranking for keywords matching your product or service

Creating a blog can be free with services like Blogger and WordPress or, if you don't have the time, you can hire a professional blogger to do the work at a fraction of the costs of traditional media advertising.

Contact PostRanger.com today for more about what a professional blogging service can do for you and read our next post on how professional blogs can decrease costs for your business promotion.

Getting started with professional blogging

Getting started with professional blogging need not be a complicated or costly affair.

Blog OMG!
Originally uploaded by Mike Licht, NotionsCapital.com

Even if you have zero understanding of basic HTML, no clue how to host or get a blog online and even if you know squat about keywords or how to get your blog noticed by search engines once you get it there.

First of all, a number of blog platforms offer free blogging with no hassle and no hosting fees: Blogger and Wordpress are probably the most popular.

You can also hire a professional blogger to do this work for you at a relatively low cost.

A good professional blogging package can provide more exposure at less cost than most traditional media. Contact us at PostRanger.com for more details.

Professional blogging helps you:

• increase Web traffic by creating posts using keywords and phrases your potential customers and clients would use when trying to find you on theInternet
• build reputation as an expert in your field attracting more attention for your expertise, products and services
• increase sales as a leader in your field with more Web visitors dropping by to see what you have to offer and sharing with a friend

Professional blogging with Squidoo

Squidoo is a social web building site also ideally suited to professional blogging and can help tell others about who you are and what you do.

Squid!
Originally uploaded by bradleyolin

Squidoo replaces blog posts with "modules" that can include articles, video graphics, links to online stores and affiliates, polls and lots more.

You can promote yourself, your business, your service, your product, your organization or just your content with related affiliate sales links, store links and adds to generate revenue.

Like blogs, the focus should be on content and offering something of value not simply advertising.

Also as with blogs, there are penalties for excessive promotion, this time perhaps not just by search engines like Google but with censure from the Squidoo community.

One more similarity to blogs? Squidoo pages (they're called "lenses") are most successful when updated on a regular basis.

Finally, Squidoo is social. The overall site is an interactive community and the individual pages can incorporate comments and other reader interaction while collecting fans for your profile.

Does all of this sound a bit time consuming? Well, you can also hire a professional to create and maintain your Squidoo lens for you. want to know more. Contact us about professional blogging for Squidoo.

Professional blogging for your social media

Professional blogging can be a boost to your social media efforts.

What is a Blog
Originally uploaded by topgold

Blogs create content you can share through your social media channels.

For example, let's say you have a blog on topics related to your business, sevice or organization.

You've got a LinkedIn account too but up until now they haven't been working together.

You're connecting to other people on LinkedIn and have connected your professional blog to your LinkedIn account, but other than that, there's been little activity.

You've hired a professional blogger to keep your blog updated, but there seems to be little interaction between blogs and your LinkedIn profile.

Suggestions:

• Join LinkedIn Groups related to your blog's topic. (This might be either a group of professionals in a similar field or more likely a group of professionals who need your service)
• Post links to your blog under the news section of your groups to share the contents with other members.
• Start discussions on your blog's posts building conversation and community around your content.

Want to learn more about how professional blogging and social media services can help you? Talk to the experts and contact us today.

Why you need professional blogging today

When thinking about why you need professional blogging for your business or organization consider, how our world has changed and continues to change and how your organization can and must respond.

Blogging Readiness
Originally uploaded by cambodia4kidsorg

Simply put, blogging may be the best and most cost effective way (along with social media) of reaching those already searching for your products or services.

The alternative is more traditional mass media advertising and marketing spending huge amounts of cash so that these messages can be ignore by the vast majority.

Instead, blogging uses keywords and link building strategies to attract consumers already interested in your product or service.

And, of course, blogging has a global reach, so the need to choose big media advertising based on demographic factors including where your message can be heard is really no longer necessary.

Whether you create a blog yourself or hire professional bloggers to maintain a site, blogging provides more bang for the buck than traditional media.

Increase blog traffic with inbound links

A great way to increase blog traffic is with inbound links from other places on the World Wide Web.

Inbound
Originally uploaded by me'nthedogs

Whether you're creating a blog on your own or hiring a company to provide keyword rich blogging services for your business or organization, inbound links are vital.

It's even more important that those links are relevant meaning they are often anchored with keywords or phrases related to the topic of your blog or post.

Certainly outbound links to other blogs or Websites related to either the topic of your site, blog post or a particular phrase in your article  is a great way to start.

Outbound links can encourage bloggers, visitors and even some search engines to follow links back to your site and may encourage reciprocal links in the future.

Anothert option is to create, or ask someone in your organization to create, complementary content with keywords appropriate to your blog's topic on other sites like Squidoo, LinkedIn, Facebook or other blog platforms like Blogger, WordPress, Tumblr, LiveJournal etc. 

Blogging for your home business

Blogging for your home business can be an effective and inexpensive method of promotion.

Blogging
Originally uploaded by vanessaeducation

You can certainly create your own blog through a variety of tools available online.

Or hire a professional blogger to create a site especially for your business and partner with other small business entrepreneurs to help grow your business.

Blogs can:

• Get Website traffic increasing sales of products, leads for new clients and potential revenue from AdSense or other online advertising
• Improve PageRank with increased inbound links creating more visibility for your Website on search engines
• Build your brand by sharing with potential customers more about who you are and what you do

For more on how to grow and market your blog through social networking watch the video below:

The Value of Social Networking Relationships from Justin Smith on Vimeo.